The Perception Analyzer™ is an interactive group testing system designed to quantify attitudes and opinions in real-time, to guide the research process. This tool can turn qualitative research into a powerful collaboration medium that enhances control and flexibility of the research process.

Benefits:

• Group process efficiency is improved by minimizing the time dedicated to profiling “what” participants think, providing more time exploring “why” participants think what they do.
• This approach minimizes potential group response contamination where participants are unduly influenced by the reactions and responses of others in the group.
• The link between the backroom and moderator helps facilitate alignment between backroom priorities and session activities – mistakes and misunderstandings can be instantly addressed.
• Clients see the full profile of the respondent reactions prior to discussion, providing a foundation for interpreting participant discussion.