The IT market continues to change rapidly. Technology vendors need highly actionable, real-time information to manage business proactively. In response, Momentum developed the Continuous Market Intelligence Systems (CMIS)® approach to market research. This innovative methodology gives technology vendors a headlight view of real-time market activity through the lens of the IT Project Lifecycle.

The CMIS® research method links all aspects of buyer behavior to actual purchases. The data represents the consideration steps and decision points of IT buyers involved in evaluating over 197,000 products across nearly 50,000 project profiles. With this powerful set of integrated, reliable data points, marketers can make better decisions regarding:

• Market Strategy and Planning
• Product Strategy
• Brand and Communications
• Sales Strategy

CMIS data is collected on a continuous basis to provide an intelligent, real-time data stream of IT buyer activity. A paradigm shift in market research, the CMIS method is a dramatic improvement over recall-oriented, point-in-time snapshot research provided by a one-time study or syndicated reports. Marketers can receive a longitudinal view of market activity with which to track key metrics such as:

• Vendor Consideration and Purchase
• Vendor Evaluation and Satisfaction
• IT Budgets by Hardware, Software, and Services
• IT Spend by Hardware, Software, and Services

Clients are able to replace a host of independent, annual, or biannual tracking studies with the ongoing metrics delivered by the CMIS research method.

CMIS market research also powers the IT Solution Optimizer™, a tool for IT decision makers.