Sabrina Lomeu
Principal

Sabrina Lomeu, a research director at Momentum, has over 10 years of experience in conducting both qualitative and quantitative research, with over 7 years of experience as a focus group moderator. She has worked almost exclusively in the high technology industry and her clients have included IBM’s Global Services and PSG Divisions, Intel, Iomega, USWeb, and 3Com. Sabrina has covered a wide range of research topics for her clients, including concept testing and refinement, product optimization, naming, market demand and pricing, offer positioning, communications testing, branding, and advertising evaluation. Prior to joining Momentum, Sabrina worked as a research director at Market Strategies for 8 years. In addition to her market research experience, Sabrina also has experience conducting government and academic research and analysis for the Bureau of the Census and the Institute for Social Research at the University of Michigan. Sabrina received her MA in Applied Social Research, with an emphasis in survey research, from the University of Michigan.