Brand power is a key competitive advantage. With the escalating costs of building or maintaining a brand, a company that can focus its investments on the marketing vehicles that produce superior results enjoys a significant competitive advantage.

Momentum Market Intelligence provides a set of powerful products to enable companies to measure and significantly improve the ROI of their marketing and promotional spending. Our solution, based on the latest mathematical and econometric methods and powered by sophisticated yet practical technology, provides accurate, reliable and timely metrics and forecasts for optimizing marketing investments.

We help clients address critical questions such as:

• Which of my marketing, advertising, sales force or other tactics are working? Which are not?
• How is the economy affecting my marketing, advertising and sales performance? What should I be changing?
• How many incremental sales, revenues, profits or other success measures did each tactic generate?
• What is the ROI for each of my marketing and sales tactics?
• Are there differences between consumer segments, retailers, or geographies?
• What should we do differently to optimize our sales and marketing effectiveness?
• How and where are competitive actions affecting my business?
• Is our base business or brand equity healthy? How is it trending?
• What are the long-run impacts of marketing, advertising and other spends?

Marketing ROI Brochure (PDF)