Scott Perretta, Ph.D
Principal

Scott Perretta, Principal at MMI, has over 10 years experience conducting custom research projects within the technology marketplace, leading projects and advising clients within the technology hardware, software, services and communications spaces. Equally skilled in both quantitative and qualitative techniques, Scott’s diverse range of research experience includes new product development, market needs assessment, concept refinement and optimization, market sizing and simulation, ad/brand equity tracking/ effectiveness, customer satisfaction/loyalty, market profiling/segmentation, ad testing, messaging/positioning, and industrial design evaluation. He is also an experienced qualitative interviewer and focus group moderator, with extensive international qualitative and quantitative experience throughout North and South America, EMEA and Asia/Pacific.

Prior to joining MMI, Scott worked as a research director at Gartner Custom Research (formerly Griggs-Anderson Research), a division of Gartner, Inc. Scott holds a Ph.D. in social and experimental psychology from Cornell University, where his studies focused on applied research including eyewitness accuracy/decision-making and consumer behavior.