Sabrina Lomeu
Principal

Sabrina Lomeu, a Principal at Momentum, brings nearly 15 years of experience providing market research services to clients in the fields of information technology, pharmaceutical diagnostics, financial services and energy.

Sabrina has used a wide range of analytical approaches to answer her clients’ business questions, including concept testing and refinement, product optimization, customer choice models, market segmentation models, market demand and pricing, positioning and messaging, communications testing, and advertising evaluation. Sabrina is agnostic with regards to methodology, utilizing everything from large-scale, international web and telephone methodologies, to purely qualitative techniques, having over 10 years of experience as a moderator and qualitative interviewer. Regardless of the analytics or methodology used, with every engagement Sabrina’s focus is to work closely with her clients to creatively apply these research tools and techniques to best answer their business questions, and to provide them with the highest level of quality and customer service.

Prior to joining Momentum, she worked as a Research Director at Market Strategies and was part of a small team of researchers that won a preferred vendor partnership with IBM Global Services, yielding $2.5 million in revenue in its first year. Sabrina started her career in academia, working for the Institute for Social Research at the University of Michigan and the Social Research Center at the University of Oregon, and in government, working for the Center for Survey Methods Research at the Census Bureau.

Sabrina earned her BA in Sociology from the University of Oregon and her MA in Applied Social Research, with an emphasis in Survey Research, from the University of Michigan.