Hello everyone! I am sorry it has been so long since I last posted an entry on here. I was off putting more of those real life marketing examples to use. It was a busy fall. However, I am back to talk about guerilla marketing.
The concept has been around for years. Finding clever, innovative ways to market to people without them even realizing it is the core idea behind guerilla marketing.
You will often see examples at bus stops, where companies will take the chance to engage you while you would otherwise just be sitting there.
Other examples can include flash mobs, vending machines with unique items (The Coca-Cola Happiness Machine, and the UNICEF Dirty Water Machine, for example), and even 3D-looking sidewalk paintings.
Red Bull Energy Drink has made a living out of marketing its products to active young people in creative ways. From wings on stop signs to fake fire alarm boxes filled with Red Bull, the company uses every possible opportunity to reach out to customers when they are least expecting it.
So, does it work? Well, the overall idea is to create a positive association with your brand. So, if you are able to make the audience laugh, add value to their life, or create some other positive impression, it does work.
The main thing to remember is to keep it relevant. Not only does it need to be a positive association, but it needs to be a relevant one. Think of ways to reach your audience that make sense with your brand.
Hopefully this added some insight into guerilla marketing. Best of luck with your future campaigns.